Content Optimization- Useful places for keywords
We cannot deny that your domain name is the most obvious place for any keyword(s) you are targeting. Choosing an appropriate name for your domain is the first step you should do when deciding on a website. The following explains the other useful areas in addition to the domain names that you should consider when developing your website.
Choosing a domain name
A domain name should be short, and easy to remember. In addition, it should pass the 'radio' test. Meaning that if you were to tell your domain name to the listeners through radio broadcast, will it be easy for them to take down? For example, 'example.com' passes the test but not 'more-examplez.com'. You should always register .com names if they are available since this is the most popular extension. There are many places to register and check for domain availability, one of the most popular domain resellers is Namecheap.
Naming your files and drectories
Search Engines do consider the site's domain as well as the directory structure. This added consideration might not be much but every bits help to build up the rankings. Therefore, always name a file or directory appropriately. For example, naming a picture as 123.gif does not tell Search Engine much about the content.
You should also consider the directory structure of the site. It is preferred to have all files stay closely to the root directory. Most Search Engines have problems finding pages deep in the directories and they may downgrade the importance of these pages. Therefore, it is advised to place all the files within one level from the root.
Creating links
Links in the pages are important as they help the Search Engine to find other pages in your site. Furthermore, keywords in the link also tells the Search Engine more about the pages and the target page they link to. Therefore, always use descriptive words to link up pages instead of the classical 'Click here'.
Place keywords in Header, Bold and Italic tags
One important area to take note is to fully utilize the H1 and H2 tags. These two tags are the most important tags next to the TITLE. Beside using these tags, you should also use other tags like Bold, Italic or Underline formatting to add more weigh to the keywords. Keep in mind just not to overdo them.
A sample of formatting H1 tag with CSS
The following is an example of how coders can use CSS (Cascading Style Sheets) to make the fonts appear whatever they like.In the CSS file:
H1{
font-size: 80%; /*adjust this percentage as needed */
font-weigh: bold; /*adjust the boldness accordingly */
}
You can learn more about the formatting from the W3school site, CSS tutorials.
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