Content Optimization- Update content frequently
The key is this, users want the latest content about the keyword(s) they searched. Therefore, Search Engine places great emphasis on content freshness. Googlebot takes around three months before indexing a new page. It will take them more frequent to index your site if you regularly updates your content. This duration of three months can be reduced to just a week if you update the content everyday and possesses a high PageRank. So how can we add more content to encourage the visit? You may find the following methods useful for your site.
Finding content for your site
You can publish news article in your site so as to keep the content fresh. There are several free online
articles that can be used to publish in your own site but please take note of their
respective copyrights:
- Ezine Articles
- ArticleCity
- Idea Marketers
Adding forums or online discussion boards
Adding forums to your site will definitely benefit your site and draw the users to come back often if you have an active and supportive community. If you do not have the time to manage the forum, all you have to do is just to appoint several committed and knowledgeable moderators to run the forum. However, if you do not have a decent amount of online members ready to participate, then it is better to give it a pass. Not only will an inactive forum discourage visitors but the most annoying part is that when they ask a question and no responds were made after that.
There are several free forums that you can add to your site. One of the most popular ones is the phpbb.
Put up a timestamp on your site
First of all, update your copyright note if there's any. It is also advisable to add a timestamp on every page so that visitors know that at least your site is still 'alive'. From the user point of view, we do not want to end up in a site that shows its last updated content is 01 Jan 2003.. this will immediately get them back to the Google search box again.
Using Weblogs to add content
Even with the above suggestions, it may still not possible to add content in a daily basis. Therefore, you may want to consider incorporating weblogs into your site to encourage more content addition.
Weblogs make it very easy for anyone (authorised) to add new content to the site without the need of
web developers or coders. The owner can enable multiple people in a company to post new content. Some
of the current leaders of Weblogs (server installed) are:
- WordPress
- Blogsite